The Use of Social Network Analysis Tools in the Evaluation of Social Change Communications

by Rick Davies (April 2009).

This paper was produced for the Communication for Social Change Consortium, as a contribution to their paper for UNAIDS on reviewing approaches to monitoring and evaluation and advocating an expanded monitoring and evaluation framework for social change communication. All rights to this paper are with the Communication for Social Change Consortium (]


2. What is Social Network Analysis? A brief introduction..
3. The use of SNA in the study of HIV/AIDS..
4. The use of SNA in the evaluation of HIV/AIDS interventions..
5. How could SNA be useful in the evaluation of HIV/AIDS programs?.
5.1. Within organisations: Moving from Logical to Social Frameworks.
5.2. Within organisations: Moving beyond linear models.
5.2.1 Mapping and modeling.
5.2.2 Looking inside and outside the network.
5.2.3 Matrix versus network models.
5.3. Amongst multiple organisations: Where there is no central planner.
6. The uses of theory..
7. Scalability..
8. Limitations..
9 Opportunities..
10. An Afterword..

Community Radio Performance Assessment System.

[Via ELDIS blog] The Nepali Community Radio Support Centre (CRSC) has launched a new manual entitled Community Radio Performance Assessment System. UNESCO is calling it the “most comprehensive set of indicators concerning community media is the result of a decade-long work of CRSC in promoting, enabling and facilitating the community radio movement in Nepal.”

Like many other developing countries with forbidding landscapes and isolated communities, radio is to be the most effective way of communication in Nepal, where the majority of population lives in villages and the half of it cannot read and write. UNESCO says, “the Nepal experience of community radio is fascinating, inspiring and full of lessons to be learned. But the huge proliferation of community radios there urgently requires well-considered benchmarks and criteria. The new CRSC manual is a major contribution to the development of community media not just in Nepal but more widely in South Asia and internationally.”

Community Radio Performance Assessment System draws from both the grassroots experience of community media and from international broadcast practices. It considers the issues that are the real basis for the success of community media: public accountability, community representation, locally relevant programming, diverse funding and acknowledgement of staff, including volunteers. It covers in details many key success factors, such as participation and ownership, content, management, volunteerism and networking; it can be applied across a wide range of contexts, from policy issues to the assessment of a local station.

CRSC was established by the Nepal Forum of Environmental Journalists (NEFEJ) in 2000.

Who Measures Change

Who Measures Change?”  is a detailed introduction to the participatory monitoring and evaluation of communication for social change. It explains the value of a participatory approach and outlines key PM&E principles and stages in the process. It also includes tools on M&E methodologies, indicators and questions relevant to CFSC, and a sample of relevant data collection techniques.

Measuring Change is an abridged 12p. version of Who Measures Change? produced for practitioners and community groups interested in further developing their skills in communication for social change and in participatory monitoring and evaluation.

Communities Measure Change is an at-a-glance reference guide to the participatory monitoring and evaluation of communication for social change, designed to be distributed during CFSC and related training workshops.

All are produced by the Communication for Social Change Consortium